In episode 122 of Game Design Unboxed: Inspiration to Publication, we talk with owner of MaKa Games and designer of License to Krill, Matthew Kambic, about how a pun inspired his debut game — and how he brought it to life with a custom plushie component.

Matthew shares how his engineering background, early love of games, and deep dive into research (contrary to popular belief, he’s not a marine biologist!) helped shape the project. We talk about the trials and tribulations of manufacturing, Kickstarter strategies, building crowdfunding communities through comments, and the importance of critical but constructive feedback from playtesters outside your inner circle.

We also discuss the details of the surprisingly complex manufacturing process behind the plushie (including some unusual state-specific laws!), the importance of building strong vendor relationships, and the financial realities of quantity pricing and investment.